KNOWLEDGE

 

How to Win the Rest of the Year Without Being Perfect
alex elsberry alex elsberry

How to Win the Rest of the Year Without Being Perfect

If you’re feeling pulled between enjoying the holidays and taking care of your health, I get it. We’re wired to avoid loss much more strongly than we chase small wins, and that makes this time of year feel higher stakes than it really is. But that instinct is also what keeps people stuck. It’s the same mindset that turns December into a slide and makes restarting in January feel harder than it ever needed to be.

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The Real Reason People Plateau
alex elsberry alex elsberry

The Real Reason People Plateau

Dan John (world-famous strength coach,) has a saying: “Any program works for about six weeks.” And he’s right. New things create progress. Novelty wakes the system up. Plus, when we start something new, we tend to put real effort into it. That combination alone can take you pretty far… at least for a while.

But eventually the program stops working the way it did at first.
You’re putting in the same effort, sometimes even more, and getting less progress in return.

Most people assume this means they need to add more. More days. More reps. More weight. More time. But that’s rarely the real issue.

There’s one component that changes the entire game.
When you have it, you shift from adding small improvements to multiplying your results.
When you don’t, you can spend months or even years spinning your wheels, convinced you just need to push harder or wait longer.

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The Illusion of Waiting: The Trap That Keeps Smart People Stuck
alex elsberry alex elsberry

The Illusion of Waiting: The Trap That Keeps Smart People Stuck

Ever notice how easy it is to “wait for the right time”?

Erin did too. She said she’d start training once work slowed down… once her knee felt better… once things “settled.”
But months passed, and nothing changed—except her frustration.

She wasn’t lazy. She was logical—at least that’s what her brain told her.
That’s how psychological traps work.
They convince us that waiting is safe, that staying the same is smart, that not deciding buys us time.

But it’s all an illusion.
Loss aversion, status quo bias, and omission bias keep us stuck—telling us it’s better to do nothing than risk doing something imperfectly.

So ask yourself:
👉 What’s one thing you’ve been “waiting” to start… that’s really just fear wearing a disguise?

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The Power of Clarity: Why Identity Shapes Everything
alex elsberry alex elsberry

The Power of Clarity: Why Identity Shapes Everything

There’s a moment that happens to almost everyone chasing change.

You’re doing everything right—showing up, eating better, staying consistent. For a while, it’s working. You feel stronger. Lighter. More capable.

Then life hits. Work piles up. Energy fades. The routine that once felt easy starts feeling impossible. And before you know it, you’re asking the same old question: What happened?

It’s not that you didn’t care enough.
It’s that the reason you started was never strong enough to hold you when things got heavy.

Most people think fitness falls apart because they lose motivation. But the truth? Motivation was never the foundation—it was the spark.

Real progress comes from something deeper. From proof. From belief. From the quiet realization that you’re not just doing this anymore—you are this.

That moment—the one where you stop chasing change and start living it—is what we call clarity.

And it’s what ties every rep, every choice, and every setback into something that finally makes sense.

→ Read the full story about how clarity changes everything.

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